News International, publisher of The Sun and The Times, has signed a seven-figure partnership deal with Global Radio, which will include at least six months of activity across a variety of stations such as Capital FM and Classic FM.

MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile.

Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.

Vevo, the online music video platform, is introducing its ‘Lift’ promotion for emerging artists to the UK, starting with Sony Music artist Labrinth.

Hearst-Rodale is using Apple’s Newsstand for a digital sampling drive for its new UK print launch, Women’s Health, which will feature 30 ad pages.

This week Out and About has pictures from the Newspaper Marketing Agency ANNAs, drops in on the celebs at IPC Media’s InStyle Bafta Best of British Talent party at Shoreditch House and attends the MSN refresh party.

Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO’s ‘Game of Thrones’ was the highest-rated show over the year.

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

The London Evening Standard is planning an Olympic bonanza, including e-auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.

This week Bitch hangs out with a sharp-dressed man, tries to hitch a ride to Monaco, gets in SKYN deep and attends the Channel 4 2012 party.